Digital Marketing Analyst – Ring Road, Surat

Additional Details

Job Description

Integrated Strategy Development
Managed online and offline promotions to optimize brand awareness, engagement and loyalty. Developed strategic integration of multi-channel campaigns for print, digital, social, e-mail, direct mail, search engine, radio, public relations, events and outdoor advertisements.
Marketing Analytics
Studied website behavior patterns database and site metric tools to analyze marketing data across all businesses and channels to drive performance, business strategy and prospect and client growth. Developed marketing analytics programs, including global measurement and resource management strategies, multi-channel campaign performance analytics and business and department KPI dashboards and reports.Used clickstream data to develop an understanding of customer behavior specifically site navigation, path and content analytics.Ensured site tagging is optimized to provide clear visibility into the impact and value of new content and paths to conversion.Collaborated with external partners to assist with data collection and reporting.
Marketing Technology
Identified opportunities for application integration and optimization for process improvement and change management. Served as business analyst or project manager for marketing technology projects, including a technology roadmap, systems integration, service portal improvements and website development.
Systems & Programs
E Database: SQL
E. Reporting: Tableau, SQL Reporting
• E-marketing: Exact Target, Got Marketing, Survey Gizmo
El, Web Analytics: Adobe SiteCatalyst, Test & Target, Google Analytics
a Content Management: SitePublisher, TeamSite, SharePoint, WordPress,Joomla Digital Advertising: Media Mind, PointRoll, Google AdWords, DFA